Marketing Moments

In a full-page ad in TOI, without naming competitors, the creative asks consumers to choose between local and foreign origins, tapping into the ongoing “vocal...

With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity

The company’s annual report for FY25 highlight a shift towards tighter cost discipline in the highly competitive OTT market

The broadcast body has expressed concern about lack of fair competition

Xiaomi’s aggressive print and social campaigns comparing its devices to rivals’ flagships spark pushback

Celebrating four and a half decades of business journalism while looking ahead to India@2047

His last working day was on August 22, 2025; to explore opportunities in the aviation sector

AIDCF has formally written to both the Ministry of Finance and MIB, urging the government to take up the issue during the forthcoming deliberations of...

Climaty AI has operations launching across APAC, GCC, EU, UK, and North America

Markand Adhikari, a pioneer in Indian broadcasting, introduced sponsorship-based programming and led the group to become India’s first publicly listed TV production company

Vaibhav Maloo’s role at Enso Group continues to define him as one of the central forces in shaping the company’s ambitions and future

The Rashtriya Swayamsevak Sangh (RSS) will hold a special three-day lecture series starting August 26 at Vigyan Bhavan in New Delhi

Rediffusion–icymi report showcases the milestones, records, and moments that have turned the Duleep Trophy into an experimental legacy

The committee, chaired by PM Modi, includes a line-up of national leaders, ex-Presidents and Prime Ministers, Union Ministers, Governors, CMs, spiritual leaders, educationists & eminent...

Organic Tattva has released a video that embodies the joy and purity of celebrating Ganesh Chaturthi

The cricket body is expected to float a fresh tender to find a replacement following the exit of the fantasy sports giant.

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers

Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while optimising messaging, channels, and offers

In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH industry, key growth metrics and...

A decisive milestone in WinZO’s mission to export Indian technology and gaming innovation, intellectual property, and talent to global audiences

The film promotes the brand’s vacuum cleaner range

The campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF

The campaign has been conceptualised and crafted by Thought Blurb Communications

Company aims to achieve double-digit growth every year until 2030

Alongside this product launch, Asian Footwears also announced an ambitious Rs 100 crore investment to expand its operations across India

The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited

With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors

Kedarswamy Ravangave, Executive Vice President – Marketing at Kotak Mahindra Bank, shares the bank’s evolving marketing strategy, building a ‘marketing OS’ and more

The third edition of the conference will be held on September 24 in Mumbai

From temple towns to yoga retreats, Gen Z is reshaping faith-led journeys into cultural and wellness experiences

With just 1,500 units of the Kushaq, Slavia, and Kodiaq special editions, Škoda blends exclusivity with a heartwarming film ‘Fans, not Owners’, capturing the bond...

Ad major considers partnerships, divestitures and job cuts as overseas business drags down performance despite strong Japan growth

Trading bright cheer for black-and-white grit, Zomato’s latest campaigns reframe the brand from a food delivery service to a cultural statement on hustle and resilience.

Balaji Telefilms owned ALTT earned ?45 cr revenue in FY24 even as it operated without a CEO, MD, or woman director, a violation of company...

Experts highlight that although influencers scams often focus on creators, brands are equally vulnerable and urge careful management with thorough checks

The AI-altered re-release of Raanjhanaa has triggered a wider industry debate—balancing creative possibilities with ethical questions of consent, ownership, and audience trust.

The three-year contract renewal spans 11 EMEA markets

In the film, Aishwarya addresses the growing influence of social media on personal worth, cautioning against allowing likes, comments, and online validation to define self-worth

Shell India has played a pivotal role in supporting the nation’s energy needs, and the video captures this legacy

Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases

From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a...

Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of nightlife that is wellness-driven

With two decades of journalistic excellence, Gulati takes charge to steer innovation and cross-platform growth at iTV Network.

Guest Column: Ramsai Panchapakesan, President - Investments & Partnerships at Havas Media India, shares insights on the evolving consumer tech landscape and India’s wearables market

Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold marketing moves can trigger backlash in today's unpredictable...

New leadership bets big on theatrical releases while holding firm on cable networks

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

Devyani International, operator of KFC and Pizza Hut, reports 90% profit plunge in Q1FY26

Veteran journalist and Harvard-certified nutritionist to lead the creation of a first-of-its-kind integrated health and wellness platform for the Group.

As CEO, Widhani has combined strategic acumen with a deep respect for YRF’s storied legacy, ensuring it remains both culturally relevant and commercially formidable

At the recent e4m & Teads Custom Roundtable (CRT), marketers and media professionals came together to debate how CTV is transforming audience engagement, brand building,...

Seven-year agreement marks first major move since $8.4B merger, making Paramount+ exclusive US home for UFC from 2026

While developers & AI optimists praised GPT-5’s leap in coherence over long text and ability to maintain context, agency leaders expressed concern over reliability of...

Discovery Global to house legacy networks and debt; India’s marketers eye new digital content opportunities

Anchor bids to begin July 30; 46.76 lakh equity shares on offer across investor categories at a price band of ?123–?130

The agency posts ?112 crore profit as expenses rise and other income dips

As the founder of the Save Culture Save Bharat Foundation, Mahurkar has led the petition pushing for the crackdown on obscene OTT content

Calls for tougher laws, brand accountability, and a national cultural reset to protect Bharat’s moral fabric

India’s e-commerce giant invites pitch for one of the country’s largest advertising accounts; EssenceMedia.com currently handles the business

Parle-G's Friendship Day campaign celebrates mothers as our first and forever friends

The campaign is titled Kaam Sahi. Daam Sahi

A panel discussion at the e4m Health & Wellness Marketing Conference explored how pharma storytelling is shifting from efficacy driven messaging to emotionally resonant, trust-based...

Our weekly take on ads that caught our eye or failed to make an impression

Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn prole

Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations

The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless

As part of the campaign, the organization will be conducting an awareness drive through all its 22 centers across India

The TVC has been conceptualized by Scarecrow M&C Saatchi

Rohan Chincholi, Chief Digital Officer, Havas Media India, decodes the evolution of e-commerce, changing consumer behaviours, and how brands must adapt

Google’s ad business sees double-digit growth, driven by strong momentum across Search, YouTube and Cloud

CEO Puneet Goenka reaffirms 8% ad revenue growth target for FY26 despite limited visibility on recovery

Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of tangible advantage, note marketing experts

YouTube’s reach monetisation and freedom draw creators and brands are backing them say experts

ITV Network’s Abhay Ojha on why e4m’s 30Under30 is a celebration of bold ambition and industry-defining innovation

High base effect, weak ad environment soften topline but operating resilience shows

Sasaki, Devanathan, and Wadhwa unpack how India’s creativity and tech are shaping the next wave of brand innovation

With Instagram content now indexed by Google and Bing, influencer marketing takes a leap from in-app virality to full-fledged discoverability.

The 1,505-piece LEGO model set introduces the talking feature in collaboration with Hasbro

The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad

According to the brand, ‘Lord Bobby’ embodies its values of timeless elegance

The high-energy TVC celebrates the spirit & energy of Ranveer Singh

The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household

The logo change comes ahead of the brand’s first fully electric model, expected to debut later this year

Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement

The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household

Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission

Alongside Sachin, the film has a new character — Ajay Bhaiya, playing the role of a trusted member of his home staff

In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways

Ranbir Kapoor dodges chaos in Gabit’s new ad, as a buzzing smart ring steals the spotlight and gives health tech a cool makeover

Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage

This campaign was conceptualised and developed by Creativeland Asia Advertising

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs

The campaign is a reflection of how global pop culture currents like the Hallyu wave are merging with Indian mainstream narratives

The association kicks off with a content series ‘Slurp n Spill’ hosted by the actress

The campaign, created in collaboration with The Fauxy, features creators like Sarthak Ahuja, Twinkle Jain and Isha Jaiswal

Here’s your weekly forecast of what rained gold and what just got washed away

The film stars Ishaan Khatter, Siddhant Chaturvedi and Pooja Hegde

Sleepfresh has announced its entry into the seating solutions category under its newly formed home label — Raunak Homes

The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old...

The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films

In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for...

The campaign, featuring comedian Krushna Abhishek, focuses on skill-based real-money gaming

OPPO India launched its new campaign, ‘Live the Aawara Life’, for its OPPO Reno14 Series

The India campaign focuses on localized experiences and culture-first storytelling

The association is for Grundfos’s SCALA2

The campaign is conceptualised and produced by Kulfi Collective

The microsite allows business owners to create personalised business posters and their own tagline

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

WPP’s Mindshare received the joint highest points tally in Media Network of the Year

As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’

With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food

Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers

The campaign is conceptualised by VML

The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative

The campaign introduces the all-new office sneakers collection

Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category

Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance

This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said

Marico has launched a new campaign for the skincare brand with a fresh positioning: ‘Kaya – Science That Sets You Free’

The film celebrates LIC Housing Finance’s 36th Foundation Day

Championing craft, character, and choice, the campaign celebrates ‘The Select Ones’— those who reject mediocrity, make discerning decisions, and forge their own path to success

Each video stars a different ‘Snitch Guy’ archetype

India’s winning run moved steadily forward on Day 4 at Cannes Lions 2025, with FCB India adding 3 Golds for Lucky Yatra and Ogilvy, Leo...

India’s Cannes Lions 2025 run continues with three new shortlists on Day 5 in Film, Titanium, and Sustainable Development Goals categories

David Droga on Accenture Song's India expansion, the type of Creative Leader he’s looking for in India, and why the traditional methods of planning media...

Susan Kingston-Brown, Global Brand President of UM Worldwide, on Omnicom-IPG merger, judging the Media Lions, and navigating the future with AI and data-driven creativity

India stormed back into the Cannes Lions spotlight with 1 Grand Prix, 4 Golds, 2 Silvers, and 7 Bronze Lions

With India already winning six gold lions this year, here’s a look back at some of the country’s most iconic Gold-winning campaigns

Partha Sinha, Senior Advisor - Consumer Practice, McKinsey & Company, shares his take on Times of India’s ink of democracy campaign’s win at Cannes Lions

Tetley has announced the launch of two green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care...

The film is conceptualized by DDB Mudra Group

The campaign talks of a generation that redefines what it means to be tough

From long-awaited wins to debut victories, Indian agencies are resetting the stage with fresh momentum and global recognition at Cannes Lions 2025

We asked industry leaders to share their thoughts on Mark Read’s announcement to step down as WPP CEO, on what lies ahead for the agency...

While there are no shortlists in the Creative B2B category, the country continues to shine in Creative Data, Direct, Media, PR, and Social & Influencer

While FCB India claimed gold in the Outdoor category for its "Lucky Yatra" campaign for Indian Railways, Havas India got the second gold Lion in...

Once a stronghold for India at Cannes, the Pharma category has seen a creative dip post-COVID, even as Healthcare continues to thrive. Here's a look...

The shortlists have come across categories, including Design, Direct, Entertainment for Music, Entertainment for Sport, Entertainment for Gaming, Film Craft, and Industry Craft

Last year, on the first day of the global festival, India had settled for four metals

The Cannes Lions Festival 2025 opens today with awards set to be announced in Audio & Radio, Health & Wellness, Outdoor, Pharma, and Print &...

Among Indian agencies, Ogilvy stands out with the highest number of shortlists across categories; FCB India, Leo India, Lowe Lintas, and Havas have also made...

Campaigns from agencies like Ogilvy, FCB India, Talented, Tribes Communication, and FCB Kinnect have contributed to the impressive 13-shortlist tally, showcasing clever outdoor execution

Here’s a list of the bets that can bring home the Lions

Faced with rising production costs and growing demand for fresh content, streaming platforms are gradually integrating AI tools into creative workflows, say industry experts

At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines...

At the Pitch CMO Summit 2025, Gaurav Jain, Chief Business Officer at ShareChat and Moj, said short-form video isn’t just a format, it’s the de...

Pooja Sharma, VP – Presales, Solutioning & Customer Experience at ValueFirst, spoke at the Pitch CMO Summit 2025 on WhatsApp's 'unmatched scale and daily relevance'

Marketers at the e4m Pitch CMO Summit 2025 unpacked how shrinking attention spans and fractured media ecosystems are rewriting the rules of brand engagement

Marketers, at the e4m Pitch CMO Summit 2025, debated whether digital delivers clarity or chaos, highlighting gaps in transparency, measurement, and unified campaign planning

At the e4m Pitch CMO Summit 2025, influence marketing leaders discuss how authentic storytelling, long-term partnerships, and ROI accountability are fast replacing vanity metrics

A panel of experts at Pitch CMO Summit 2025 discussed 'CX and Innovation: Building Emotional Connections'

AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment...

At the e4m Connected TV Conference, Venkatesh Naidu, CEO - Bajaj Capital Insurance Broking, shared insights from his personal journey on purpose-driven leadership, brand building...

The e4m Connected TV Conference witnessed a power-packed session by Russhabh R Thakkar, Founder and CEO of Frodoh, on addressing complexities in digital advertising

Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs

While in the Asia-Pacific, India is one of the strongest players now, we ask industry leaders if we can cement this position further, at Cannes...

The summit will be held in Gurugram on Thursday, June 5, 2025

Through Reliance Infrastructure and Reliance Power, Anil Ambani is not just rebuilding his empire but positioning it to compete with India’s corporate giants

Plowy the cat is a petfluencer, who is an ambassador for brands like Hyatt, ITC, Pantaloons, Uber, Volkswagen and Birla Opus Paints

The court is hearing a defamation case filed by ANI, which is seeking ?2.10 crore in damages and a permanent stop to further defamatory posts

Celebrities quietly fuel global craze for Labubu dolls by integrating them into everyday style

ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products

The other key winners are Big FM, HT - Fever FM, Radio City, Club FM, Dabur India, Ultratech Cement, The Muthoot Group and Gulf Oil

Among the other winners are ZEEL, Mindshare India, Wavemaker, Havas Media Network India, Shemaroo Entertainment, Times Network and Starcom

The TVC beautifully captures the essence of a mother’s unwavering support in helping her child shine

As part of the two-year engagement, Saif Ali Khan will be the face of Sparsh Pearl’s campaign

The campaign series features three ad films creating a fun banter between a father-son duo

Religious leaders and political figures have alleged that the name and branding of the single malt whisky is deeply offensive to Hindu sentiments

The campaign’s TVC has been conceptualised by McCann World Group

Tribunal directs interim payment of Rs 40 crore; tells Sony to stop displaying warning messages on channels

For the quarter, total income increased by 13.5 per cent to Rs 779.21 crore from Rs 686.43 crore year-on-year

Day 3 of Goafest 2025 witnessed an engaging panel on how brands can go beyond the 20-second ad to create brand moments

With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement seems to be a fundamental dietary shift and...

Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan

The Capsule Trend involves designing imagery that communicates what a brand stands for, encased inside a capsule and thematic backdrops

Neeraj Chopra's javelin throw at the Tokyo Olympic Games has caught brands attention

Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry

Rajeev Jain, Sr. Vice President, Corporate Marketing at DS Group, took the stage at Goafest 2025 to share his insights on the power of cultural...

While the programmes transform the ‘goodwill’ of a purchase into an ongoing relationship, experts say metrics-based loyalty deals should go beyond transactions to evaluate deeper...

Industry observers say multiple influencer marketing agencies often oat the same creator's name; lack of universal verification registry also cause for confusion

Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging which resonates with their internet savvy...

Rasna has announced the acquisition of the 90s beverage brand Jumpin. Group Chairman Piruz Khambatta lets us in on the brand's positioning, marketing mix and...

In a conversation with e4m, Ajay Kakar and Rana Barua shared how 2025 has seen the highest-ever participation in the history of the awards, the...

Madhu S Dutta, General Manager of Raymond Lifestyle, has been driving brands in the retail landscape for over 24 years; recently crowned IMPACT Business Leader...

The campaign spans across TVC, digital and social, OOH and in-stores, reaching consumers through multiple touchpoints

Bisleri will offer limited-edition bottles spanning the water and soda category across key metros

The campaign has been created by Ogilvy India

The two are celebrating something deeply personal—trust, long drives, and the irreplaceable bond with their indie dogs, Spike & Max

The campaign has been launched in partnership with Dentsu Creative Webchutney

The campaign will be featured across TV, digital platforms, and outdoor installations throughout the IPL season

It has been conceived by Moonshot

82.5 Communications has launched the new digital film for the coffee brand

Lack of fresh, high-impact content pushing audiences towards easily accessible FTA options, note experts; FTA channels also drawing FMCG, beverage advertisers who want to tap...

At the DoGood Summit and Awards 2025, former Union Minister KJ Alphons called out the performative aspects of some CSR efforts, urging corporates to have...

The move is part of Microsoft’s broader efforts to streamline operations and reduce management layers

Goonj Founder Anshu Gupta spoke at the e4m Do Good conference about how brands were increasingly highlighting social impact stories as part of their core...

According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number...

According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar

BCCI announces revised schedule for the remainder of TATA IPL 2025 following consultations with authorities

In a LinkedIn post, the YouTube CEO expressed his appreciation for WAVES, outlining how India is becoming a "Creator Nation" with a formidable community